An entire sales engine driven by AI
A single software house driving the whole sales engine: an AI that calls the leads and books on its own, a studio that creates the content and publishes it on Instagram, and a dashboard where management sees it all.
Hundreds of leads a month and commercial chaos
Paid traffic brought hundreds of contacts a month, but they landed in the CRM unqualified, with no idea which campaign they came from, and were assigned by hand. The team wasted time chasing cold leads and management had no real visibility into what was working.
The whole sales function, driven by AI and custom-built
We built them the entire sales engine. An AI voice calls the leads the moment they come in, holds the conversation, qualifies them and books the meeting itself in the calendar. A content studio generates the script, the images and publishes it straight to Instagram without anyone touching a thing. It all rests on a custom CRM where management sees the pipeline, the commissions and the numbers in real time. And even a members' club with subscription payments.
How it works, step by step
- 1
The lead comes in
A contact arrives from an ad and the system captures it instantly.
- 2
The AI calls
An AI voice calls them, converses, qualifies and books the meeting itself in the calendar.
- 3
The content publishes itself
A studio generates script and images with AI and publishes it on Instagram.
- 4
Management sees it all
A custom dashboard shows pipeline, meetings, commissions and up-to-date numbers.
Under the hood
For the curious: the real engineering behind it.
- AI voice (Retell + GPT-4.1) with a cadence of up to 12 calls, autonomous booking in the calendar and a daily spend cap
- 3,517 AI calls, 442 meetings and around 2,100 contacts handled, measured in the system
- A content studio that generates images with AI (gpt-image-1) and auto-publishes to Instagram via API
- A custom operational CRM (Next.js + Airtable as the source of truth) with commissions, P&L and automatic payroll
- A separate members' club: SaaS with Stripe (subscriptions and payments) and tools that read real on-chain investment positions across 4 blockchains
- "Jarvis": an AI assistant (Claude) that answers management by querying the CRM
The result
| What we measured | Before | Now |
|---|---|---|
| Sales calls | by hand, in office hours | 3,517 made by the AI |
| Lead qualification | 5-10 min manual | instant, automatic |
| Leads with unknown source | ~35% | under 3% |
| Pipeline visibility | depends on the rep | 100% in real time |
The wow
An AI voice cold-calls and books meetings on its own, with a spend cap so it never runs away; a studio generates images with AI and publishes to Instagram with no human intervention; and a members' club reads real investment positions live across four blockchains. The entire sales engine of a business, built by a single software house.
Want something like this in your business?
If your sales depend on someone remembering to call, this can be built for your business.
Tell us your case and we'll tell you what can be built. The first analysis is free, with no commitment.